Coming Full Circle

Embracing the Circular Economy for Plastic Recycling in India

India is making significant headway toward sustainable plastic use. Policy-level efforts, like enforcing Extended Producer Responsibility (EPR), and developing a circular economy roadmap for plastics are paving the way for increased recycling. However, the informal recycling sector and issues like downcycling necessitate robust solutions to prevent environmental degradation. Our initiative marks a paradigm shift in waste management with the introduction of India’s first Plastic Credit Program, verified and issuance approved under Verra. This market-based mechanism charts innovative pathways to advance the country’s recycling efforts and grow the circular economy. Our approach directly links the recovery and recycling of plastic to measurable, verifiable credits, creating tangible incentives for stakeholders to participate in sustainable solutions.

Hyderabad, Telangana, India

Project Location: Hyderabad, Telangana, India

Methodology: Plastic Waste Recycling

Standard: Verra

Recycling Capacity: 10,000 tons/year, expandable up to 15,000 tons/year

Plastic Waste Aggregators in Our Network:

1,500+ aggregators across 60+ cities

Incentivizing Action, Driving Circular Solutions

We operate a cutting-edge mechanical plastic recycling facility that turns plastic waste into a high-quality virgin-like substitute for “bottle-to-bottle” applications for mainstream FMCG brands. Tech-based knowledge management of waste value chains ensures the traceability of all recycled plastics, maintenance of attractive prices for collected plastics, and identification of volumes brought in by our aggregator networks. By sourcing plastics through thousands of waste aggregators across various levels in numerous Indian cities, we ensure discarded plastics get an extended lifespan and prevent environmental hazards. This project harnesses plastic credits to finance far-and-wide aggregation and stringent segregation for a robust circular economy. The finance derived from plastic credits allows us to shift plastic waste, which would’ve otherwise ended up in landfills and waterbodies or been incinerated, into the circular economy.

Women Leading Waste Management Value Chains

Formalizing Waste Networks

Advancing Industrial Innovation in Recycling Infrastructure

Transforming Cities Through Community-led Waste Solutions

Driving Circular Economy Practices

The program advances women’s economic participation by integrating them into key operational roles across the waste management value chain. Women lead waste segregation processes and occupy management positions in collection centers, creating pathways for financial independence and professional growth in traditionally male-dominated sectors.

This initiative drives local economic transformation by formalizing informal waste collection networks and establishing fair-price mechanisms. Waste aggregators receive premium rates for materials while recycling facilities generate sustained employment opportunities. Our structured approach elevates informal workers into micro-entrepreneurs, creating a robust economic ecosystem around waste management.

The establishment of advanced recycling infrastructure strengthens industrial capabilities within local communities. For instance, our recycling facility serves as an innovation hub, connecting small-scale collectors to large manufacturing supply chains. This integration catalyzes technological adoption in waste management while building circular economy competencies across the value chain.

The program advances urban sustainability through community-driven waste management systems. By establishing decentralized collection networks and reducing landfill pressures, it transforms cities into resource-efficient spaces. This initiative’s participatory approach ensures community ownership of environmental solutions.

The program pioneers circular economy practices through its proprietary recycling technology that processes multiple plastic types: HDPE, PP, and PET. The advanced contamination removal and color standardization processes ensure high-quality recycled materials that meet industrial standards. This comprehensive approach substantially reduces virgin plastic dependency while creating market-ready recycled materials.

Women Leading Waste Management Value Chains